Jun 16, 2021Changes to the Gaokao: What International Institutions Need to KnowStarting in 2017, the Gaokao saw huge changes in format and, more importantly for international institutions, the way scores are reported. T
Jun 16, 2021New Approach to Chinese City SegmentationInternational education institutions could definitely consider using these findings to help with their Chinese student recruitment.
Jun 16, 2021From ICEF: Five winning ways to reach studentsDoes your institution suffer from Three-and-a-Tree marketing? On the surface, lots of schools highlight similar things: happy students, stim
Jun 16, 2021Q&A from Nanjing Marketing Group on Chinese Student RecruitmentTait Lawton, Co-founder and Client Services Manager of Nanjing Marketing Group, recently published an article outlining common problems...
Jun 16, 2021Recruitment and the Great Firewall of ChinaOf the top-25 universities in America enrolling the most international students, 68 percent had admissions content that was blocked in China
Jun 16, 2021Marketing Mistakes Education Institutions Make in ChinaThough there are some fantastic marketing campaigns out there which have managed to break through the ‘Great Wall’, mistakes invariably do o